5.3.3 Avoid using visual representation exclusively. Some of your users may not be able to 

view visual material. Consider providing a text based alternative, such as a text description of 

the content.  

5.3.4 Provide alternatives to all materials, such as text alternatives for all images (use ALT 

tag), appropriate alternatives for all video, audio or multimedia. Provide alternatives for 

anything requiring a plug in. Have text navigation alternative for all image maps.  

5.3.5 Design for any access speed. Avoid excessively large (file size) pages. Use placeholders 

for large images (define height and width).  

5.3.6 Content should be clear and legible. Use mark up appropriately, such as the "acronym" 

and "lang" tags.  

5.3.7 Check your pages using a validator for HTML 4.0 and accessibility standards such as 

Bobby. (http://www.cast.org/bobby)  

6. COPYRIGHT  

6.1 Copyrighted material must include explicit permission from the original author.  

6.2 Do not assume you can use pictures/copy without asking, even if the content originated at 

UCSC and is currently posted on a web page. Publication on the web does not imply that the 

material is not copyrighted.  

6.3 If you are unsure if something is copyrighted, check.  

6.4 Identify the University of California on all pages (or at least the main page) for copyright 

purposes. Example: Copyright   2000 by the Regents of the University of California. See the 

copyright notice on the main page of InfoPath for an example of a longer and more complete 

statement.  

6.5 Additional Copyright Resources On Campus:  

6.5.1 Technology Transfers and Intellectual Property Services (TTIPS) can provide information 

on copyright law, especially protecting your creations. They can be reached at 

invent@UCSC.edu or 858 534 5815. More information is available at http://invent.UCSC.edu  

6.5.2 The Copyright Task Force is a committee comprised of UCSC librarians with an interest 

in copyright. Susan Jurist, Librarian, is Chair of the committee. She can be reached at 

sjurist@UCSC.edu or at 858 534 7193. Their site is at http://gort.UCSC.edu/sj/copyright/  

6.5.3 The Digital Millennium Copyright Act Designated Agent is Tony Wood, Director of 

Academic Computing Services. He should be contacted at twood@UCSC.edu or 858 534 4050 

if you would like to report a copyright abuse.  

_________________________________________________________________________________

Web Services Committee 

Page 49 

May 28, 2002