META name="keywords" content="oceanography, ocean, marine biology, climatology, global 

change & the ocean, physical oceanography"  

 Description  is also useful. It is used in place of the first few lines of text when a search 

engine returns a description of the sites it found. It describes your site better for people who 

are searching for it. The syntax for description is:  

META name="description" content="text about your site"  

For Example:  

META name="description" content="Scripps Institution of Oceanography Library web site."  

You can find out more about META tags at Meta Tagging for Search Engines from the Web 

Developer's Virtual Library.  

4.4 Organize your content in a clear directory structure.  

4.4.1 Try to organize your content in a simple directory structure. Put like items (such as 

images) in one directory. Try to use shallow directory structures so that URLs do not become 

long and unwieldy.  

Examples of such directories might include:  

/images   all graphic files, including .jpeg and .gif files 

/cgi bin   a common placement for script and program files, including .pl and .cgi files 

4.4.2 Other directories should be named based on your content. For example, a group of 

articles on Alumni might be grouped in an /alumni directory.  

4.4.3 Don't use spaces in your directory names, and do not mix upper and lower case if 

possible.  

4.5 Domain names and URLs  

4.5.1 There are no regulations or standards for naming web sites. Most web sites fall within 

the domain of UCSC.edu.  

4.5.1.1 The most common naming conventions for web sites are  department.UCSC.edu , 

such as  parking.UCSC.edu  and  www department.UCSC.edu , such as  www 

chancellor.UCSC.edu .  

4.5.2 When choosing a URL for one's web site, keep in mind that it should be short and 

memorable.  

_________________________________________________________________________________

Web Services Committee 

Page 47 

May 28, 2002