Here are some links to other useful style guides and tip sheets:  

Yale Web Style Guide (http://info.med.yale.edu/caim/manual/)  

Webmonkey (http://www.hotwired.com/webmonkey/)  

Sun's Guide to Web Style (http://www.sun.com/styleguide/)  

4. TECHNOLOGY ISSUES  

4.1 HTML 4.0 Specification  

Because of the variation of individual web browsers, it is a good idea to use the HTML 4.0 

specification from the W3 Consortium and associated W3 Consortium approved technologies 

(such as HTML and Cascading Style Sheets) when designing your web pages. Many non W3C 

formats (e.g., PDF, Shockwave, etc.) require viewing with either plug ins or stand alone 

applications. Often, these formats cannot be viewed or navigated with standard user agents 

(including assistive technologies). Avoiding non W3C and non standard features (proprietary 

elements, attributes, properties, and extensions, for example, "BLINK") will tend to make 

pages more accessible to more people using a wider variety of hardware and software.  

Take special care when using vendor specific HTML editors such as Microsoft Front Page or 

Netscape Composer. It is a good idea to cross check your pages on several different browsers 

including a text only browser.  

4.2 Get Your Site Listed In Internet Search Engines  

Your Official UCSC Web site will be automatically added to UCSC's search engine when you 

register it with the Web Technology Office. It is your responsibility to register your site with 

other search engines including commercial search engines such as Yahoo and Alta Vista. Some 

search engines may find your site automatically, but many do not. Most search engines have 

information on how to get your site listed with their search engine on their main page. There 

are also commercial services that exist that will register your site for you. You can find a list of 

prominent search engines on the Searching the Internet page of InfoPath.  

4.3 Use META Tags To Improve Results In The UCSC Search Engine  

You can use META tags on your web page to improve the results of your page coming up in 

appropriate searches in the UCSC search engine and many commercial search engines. The 

META tags  keywords  and  description  are most often used for this purpose.  Keyword  

allows you to list keywords that describe the content of your site. These words will be weighed 

more heavily when your page is searched, resulting in your page coming up sooner in a search 

for these terms. The syntax for keyword is: 

META name= keywords  content= word, word, word, word, word phrase, word, word ,  

For Example:  

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Web Services Committee 

Page 46 

May 28, 2002