document will be made if necessary after the UCSC Web policy is enacted. Here are some of 

the policy issues covered in the UCSC Web Policy:  

2.2.1 Logos and Seals  

Use of the University's name is regulated by the State of California Education Code 92000, as 

implemented by University policy, UCSC Identity Guidelines and UCSC Policies and Procedures 

Applying to Student Activities 15.12.10.  

2.2.2 Official UCSC Web Sites  

An Official UCSC Web Site is the primary UCSC Web Site for a unit of UCSC, representing the 

unit on the World Wide Web. Every Official Web Site is registered with the UCSC Software 

Engineering Department of the UCSC Libraries and shall display the UCSC Seal for Official Web 

Pages.  

2.2.3 Copyright Notice  

The contents of all electronic publications must follow University policies and procedures 

regarding copyright.  

2.2.4 Contact Person s Name and Address.  

Each UCSC Web Site must display information disclosing its ownership, including a contact 

name with email address.  

3. ORGANIZATION/STYLE  

3.1 Target Audience and Mission  

3.1.1 Before beginning to design your site, first establish the goals of the site and your 

primary and secondary audiences. Does your site serve faculty, staff, students, prospective 

students, the public or a combination?  

3.1.2 Then determine what organizational structure will best meet the needs of your audiences 

and allow them to find information quickly.  

3.1.3 Assemble the site content that already exists (such as information in existing print 

publications) and determine what needs to be added and/or what needs to be excluded.  

3.1.4 Organize your site based on audience needs rather than on how your office is organized. 

Make sure to have a rough sketch of how your site will be organized before you begin 

development.  

3.1.5 Make the most important information immediately available to your users at the top 

levels of your site   don't bury it somewhere so that people have to go searching for it.  

_________________________________________________________________________________

Web Services Committee 

Page 43 

May 28, 2002