1. IDENTITY RECOMMENDATIONS  
1.1 Graphic Identity  
The Marketing Council is currently developing campuswide guidelines on UCSC's Graphic 
Identity. These guidelines are not yet final. The specific elements of the web graphic identity 
are still under development. Some elements will be developed in coordination with a graphic 
designer who is working with the Web Guidelines committee on the redesign of InfoPath, 
UCSC s official web site, and the External Relations page. Changes to this document will be 
made as appropriate.  
1.1.1 Color Palette  
The Web Graphic Identity Guidelines include a color palette. The basic color palette was 
adapted from the print Identity Guidelines color palette and uses web safe colors. This palette 
may be expanded in the course of the InfoPath and External Relations redesign project (see 
above).  
1.1.2 Fonts  
The Graphic Identity Guidelines includes a recommendation of fonts to use in UCSC web 
pages. UCSC Publications plans to investigate site licensing options so that UCSC web authors 
can use these fonts easily and inexpensively.  
1.1.2.1 Nameplates  
A nameplate includes the name of a UCSC unit, and may include the University of California 
name as well. The nameplate font is Rotis Serif. It is currently available from Adobe. UCSC 
Publications will create nameplates for department upon request for a small fee. A sample 
nameplate is available.  
1.1.2.2 Headline Fonts  
We are not currently recommending a headline font. Departments may choose any headline 
font they wish that works well with the other fonts and page elements.  
1.1.2.3 Body Fonts  
The following body fonts are recommended:  
Serif: Times, Garamond  
Sans Serif: Arial, Helvetica  
It is also acceptable to not designate a body font in your web documents to allow text to 
default to the user s preferred settings.  
_________________________________________________________________________________
Web Services Committee 
Page 40 
May 28, 2002 




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