1. IDENTITY RECOMMENDATIONS  

1.1 Graphic Identity  

The Marketing Council is currently developing campuswide guidelines on UCSC's Graphic 

Identity. These guidelines are not yet final. The specific elements of the web graphic identity 

are still under development. Some elements will be developed in coordination with a graphic 

designer who is working with the Web Guidelines committee on the redesign of InfoPath, 

UCSC s official web site, and the External Relations page. Changes to this document will be 

made as appropriate.  

1.1.1 Color Palette  

The Web Graphic Identity Guidelines include a color palette. The basic color palette was 

adapted from the print Identity Guidelines color palette and uses web safe colors. This palette 

may be expanded in the course of the InfoPath and External Relations redesign project (see 

above).  

1.1.2 Fonts  

The Graphic Identity Guidelines includes a recommendation of fonts to use in UCSC web 

pages. UCSC Publications plans to investigate site licensing options so that UCSC web authors 

can use these fonts easily and inexpensively.  

1.1.2.1 Nameplates  

A nameplate includes the name of a UCSC unit, and may include the University of California 

name as well. The nameplate font is Rotis Serif. It is currently available from Adobe. UCSC 

Publications will create nameplates for department upon request for a small fee. A sample 

nameplate is available.  

1.1.2.2 Headline Fonts  

We are not currently recommending a headline font. Departments may choose any headline 

font they wish that works well with the other fonts and page elements.  

1.1.2.3 Body Fonts  

The following body fonts are recommended:  

Serif: Times, Garamond  

Sans Serif: Arial, Helvetica  

It is also acceptable to not designate a body font in your web documents to allow text to 

default to the user s preferred settings.  

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Web Services Committee 

Page 40 

May 28, 2002