ROLES IN WEB DEVELOPMENT
Functional          Responsibilities 
 Notes 
Examples of job 
Role 
titles with skills to 
effectively fill role 
Content Expert 
Understands, produces, gathers, 
There are various 
Administrative 
collates, and edits the 
levels and sub roles 
assistant, writer, 
information that is or will be 
here including writer, 
editor, graphic artist 
represented on the web.  
collator, editor, 
Responsible for timely updates 
illustrator, etc. 
to web content. 
Web Developer 
Creates the pages and/or 
There are various 
Web programmer, 
systems that the information 
levels here including 
graphic designer, 
resides in.  Designs the page 
WYSIWYG web 
digital publisher, 
layout of the site.  Creates the 
designer, HTML coder, 
database specialist 
templates that the content will 
graphic designer, 
go into.  No specific knowledge 
database integrator, 
of the content is necessary. 
etc.  
Information 
Understands the relationships 
Must coordinate with 
Librarian, information 
Architect 
among various parts of the 
content experts to help  architect 
content. Designs the site's 
understand the content 
information hierarchy and 
and with the web 
keyword metadata schema.  
developer so the user 
Insures that the site's 
interface corresponds 
information hierarchy is 
with the information 
consistent with the campus wide 
hierarchy. 
information hierarchy. 
System 
Builds and maintains the 
 System 
administrator, 
Administrator 
server(s) that the web pages are 
System engineer 
hosted and developed on.  
Responsible for the server 
software, server security, and 
data backups.  No knowledge of 
the web content, HTML, etc. 
required. 
Principal officer  Ensures that unit's web site is 
Director, Dean, AVC 
of the unit 
consistent with campus goals 
and message (or at least doesn't 
contradict them).Ensure that 
adequate resources exist for web 
effort and that supervisors of 
those in various framework roles 
have time and resources for web 
development. Responsible for 
verifying that the web site meets 
UCSC official standards. 
_________________________________________________________________________________
Web Services Committee 
Page 10 
May 28, 2002 




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