Logo Design 2 for Small Business: A Designer's Reference Guide To Practical Logo Design 

reviewed by Robert Pritchett 

Author: Dan Antonelli 

http://www.graphicd signs.com

SignCraft Publishing Company, Inc. 

PO Box 60031 

Fort Myers, FL 33906 

239 939 4644 

FAX: 239 939 0607 

signcraft@signcraft.com

http://www.signcraft.com

Booksite: 

https://www.signcraft.com/secure/cart/items.asp?cat=7

Released: December 15, 2004 

$25 USD  

Pages: 72 

ISBN: 0918399181 

Requirements: A need to adding a logo to your business. 

Strengths: Lots of eye candy. 

Weaknesses: None found. 

Logo Design 2 for Small Business: A Designer's Reference Guide To Practical Logo Design by 

Dan Antonelli is a picturebook of logos by design. Samples of bad, good and better and why are 

discussed. He shows why logos for small business are different than for large corporate 

environments (more color and elaboration vs. simple and  safe ). He talks about market 

partnering and not just logo milling quick logos for clients. Also shown are full end to end 

stationary with themes that provide visuals of not just a name, but some food for thought behind 

the logo creation that expresses what a business is all about. 

Trowels for masonry, brushes for painters, trees or flowers for landscaping, eyeglasses for sight, 

gift boxes for gift shops, lightening bolts for electrical contractors, get the ideas? 

This is a companion book to Logo Design For Small Business: Creation, Marketing, Sales. 

  MPN, LLC 2005 macCompanion 

Page 38 

August 2005, Volume 3 Issue 8