This book has over 120 examples of effective, not defective, logos used in real businesses. It is 

intended for the designer and not the client. Book 2 does that. This one lays the groundwork and 

principles and provides proposed logos that lead to profits, not so much for him, but for his 

clients who become repeat customers, because he walks in their shoes. 

  MPN, LLC 2005 macCompanion 

Page 37 

August 2005, Volume 3 Issue 8