Logo Design for Small Business: Creation, Marketing, Sales reviewed by Robert Pritchett 

Author: Dan Antonelli 

http://www.graphicd signs.com

SignCraft Publishing Company, Inc. 

PO Box 60031 

Fort Myers, FL 33906 

239 939 4644 

FAX: 239 939 0607 

signcraft@signcraft.com

http://www.signcraft.com

Booksite: 

https://www.signcraft.com/secure/cart/items.asp?cat=7

Released: June 1, 2000 

$25 USD  

Pages: 72 

ISBN:0918399173 

Requirements: A desire to do logos  correctly . 

Strengths:  Great signage to print processes. 

Weaknesses: None found. 

Logo Design 2 for Small Business: Creation, Marketing, Sales by Dan Antonelli is his first 

picturebook of logos by design. He designed for signage and than that gets translated to print, not 

the other way around. Forget big corporate swashes or obscure graphics that  need to be 

explained .  

Dan Antonelli takes earlier work, critiques it and with a keener eye and lots of experience shows 

how it could have been done better   and is. This is the first of two books and they probably 

should be stapled together, but were written years apart. I got both because I wanted to work on 

my company's logo and improve upon it. I'm to there yet, but Dan Antonelli has provided a few 

ideas and isn't that what this is all about, getting the creative juices flowing? 

  MPN, LLC 2005 macCompanion 

Page 36 

August 2005, Volume 3 Issue 8