62 

Build

Generate design models 

Create a model home page 

Designing a site s look and feel begins with the Graphic Designer creating a model of the 

site s home page. When designing it, the Graphic Designer considers factors such as: 

The site s statement of audience and purpose 

The site blueprint 

The organization s existing visual identity 

The size of the site 

In the example below, the Web site s look echoes the look of the company s existing visual 

identity, as displayed in its business cards and letterhead: 

Web site 

Letterhead, Business card 

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