18 

Plan 

Rather than use IT staff for Web publishing, use them to develop Web applications. For 

instance, IT staff could be used to connect an organization s Web site with a database.   

The online bookstore at Amazon.com is an example of a Web site that includes this type 

of Web application:  

1. Customer 

2. Web server 

clicks on a 

gets request for 

book to get 

book info, asks 

more info 

database 

o 

3. Database 

retrieves current 

reviews and 

availability, 

then sends 

information to 

5. Customer sees 

4. Web server 

Web server.

new page that 

plugs 

shows review, 

information into 

availability of 

template, 

book.

creates new 

page, sends to 

customer.

Building a site like this still requires a Site Coordinator and a Web-savvy Graphic 

Designer. However, the team building and maintaining it should contain mostly IT staff. 

The Site Coordinator organizes the site content and work, the Graphic Designer designs 

the site s look and templates, and IT staff build the site s functionality. 

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