10
Plan
The personality profiling charts on the following pages can be used to understand
people s motivations and preferences, then form effective strategies for interacting with
them throughout the site-building process.
Use the following chart to determine a person s personality type:
Ego-
Results-
Relationship-
Details-
oriented
oriented
oriented
oriented
Personality
Talks, laughs
Communicates
Asks questions.
Asks clarifying
loud. Not a good
clearly.
Easygoing,
questions. Quiet.
listener.
Courteous
relaxed
Serious,
Friendly,
demeanor.
demeanor.
businesslike
enthusiastic
demeanor.
demeanor.
Clothing
Flashy clothes,
Appropriate
Comf ro tably
Meticulously
bright colors.
clothes, nothing
dressed, tends to
dressed. Shoes
flashy.
under-dress.
shined. Perfect
makeup.
Office
Cluttered and
Clean, w ro k-
Posters, personal
Well-organized.
unorganized.
oriented. Maybe
mementos in
Diplomas, awards
Pictures,
pictures,
office. Office may
on wall.
posters, slogans
probably not.
be cluttered.
on walls.
Typically found Sales, PR,
Management,
Upper
Accounting, Law,
in:
Entertainment,
entrepreneurial
management,
Architecture,
Politics.
roles.
large
Writing,
organizations,
Purchasing.
HR.
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