Plan 

7 

Tip: Building a new site saves time and effort 

Revamping an old Web site is troublesome and time-consuming. Digging into unfamiliar 

code, changing things that may not have been done correctly the first time, and making 

old layouts fit new ideas takes a lot of time and effort. While it seems efficient to build on 

an existing site structure, site renovation is actually more difficult than creating an 

entirely new site.  

Improving existing sites is a nightmare 

Kyle Shannon, chief creative officer, Agency.com, New York City: 

 There is a category of project that is always more trouble than usual. We call them 

 refugee sites.  These are sites that are already up, but the client wants to improve 

them. On the face of it, refugee sites seem easy to do because the content is already 

there  The reality is that these sites are a nightmare. We have to go in there and 

repair the HTML, re-code the site based on the architecture we create. Refugee sites 

are significantly more time-consuming and more expensive   

Shoba Narayan,  Projects From Hell and the Wisdom They Bring  

Internet World: www.internetworld.com/print/1997/10/27/undercon/19971027-projects.html 

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