6 

Plan 

Compare your site to others 

You also may want to compare your site to effective Web sites operated by other 

organizations. The IBM and Oak Post Web sites are good examples: 

IBM used its ample resources and 

experience to build an excellent Web site. 

The look is crisp and consistent 

throughout, and pages load quickly. It 

contains thousands of pages, but is still 

easy to navigate. The IBM Web site 

comprises a high standard against which 

to compare your organization s site. 

ibm.com 

However, an organization doesn t need 

to budget millions to build an effective 

site. For instance, this site operated by 

furniture store Oak Post is consistent 

and easy to navigate. It was built for less 

than ten thousand dollars, and is 

maintained by internal staff.  

oakpost.com 

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