Build ...................................................................................................... 61 

Generate design models.........................................................................................................62

Prepare content......................................................................................................................69

Construct a working draft....................................................................................................... 71

Conduct audience testing.......................................................................................................75

Post the site live ..................................................................................................................... 77

Maintain ................................................................................................ 79 

Establish guidelines for structure and design........................................................................ 80

Set update schedule...............................................................................................................81

Specify workflow for site additions........................................................................................ 82

Create a site maintenance guide............................................................................................ 83

Web Project Scenario

..................................................................................85 

Site-Building Checklist.......................................................................................................... 115 

Index.........................................................................................................................................119 

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