THREE

Promoting your website

TIPS

When your web presence is established, take every opportunity to promote your website: 

1. Many of the online

publications invite you to

  print your web address on everything you produce: e.g. letterhead, newsletters, brochures,

subscribe to a free e 

posters, business cards, media releases, fax coversheets, advertisements

newsletter. Subscribe to all

  use an e mail signature at the bottom of your e mail correspondence with a tag line to

those on your target list so

advertise your show and a link to your website

that you can monitor

  encourage organisations you work with to promote your web address (e.g. on festival

whether they are using your

programmes) and offer the same in return

media releases.

  run a competition posing a question that people can only answer by visiting your website.

2. Obtain virus scanning

software and make sure

that outgoing e mail

messages are automatically

scanned for viruses. In your

Online media

e mail signature, include a

sentence saying the

The internet has changed the media environment by providing faster and easier access to

message is virus free.

media contacts.

3. Offer to send electronic

Most journalists now expect to receive media releases and images by e mail. If you are

pictures rather than sending

sending media releases by fax or post, ask your contacts if they would be happy to receive

them out with the main

e mail releases. If they say yes, you've instantly cut the time and cost of getting

release. Image files can be

information to them.

very large (especially if

they're of the high quality

The growth of online publishers increases your opportunities for media coverage, both in

needed for print media) 

New Zealand and internationally. Online publishers take a number of forms, including:

and can take a long time 

to receive.

  online editions of daily newspapers (e.g. www.nzherald.co.nz)

  web magazines 

  news sites (e.g. www.artsjournal.com)

  online radio stations (e.g. www.radioactive.fm; www.beethoven.com)

  portals and other sites that have news sections (e.g. www.xtra.co.nz). Xtra also runs

competitions for tickets on their site   a good way to generate early word of mouth.

ng on the web

These should be added to your media contact lists.

keti

Mar

6

67

Smart arts

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