Making your site easy to find

It's important that people can locate your site easily on the internet. The main ways to

make sure your site is easy to find are by:

  getting links to your site placed on related sites

  indexing your pages with relevant key search words 

  registering your site with search engines 

WITH A

  choosing a domain name that is easy to guess

LITTLE

  publicising your web address.

HELP FROM

A FRIEND

The website for

with the help of a friend, who

consuming reworking was

international mailing lists.

the[abc]experiment

is a professional web

avoided. Helen updated the

Since the completion of the

(www.abcexperiment.org), a

designer, and by carefully

text using Dreamweaver

[abc]experiment, the site

cyberformance project

planning the site's structure

software.

remains online as

spearheaded by Wellington

beforehand.The designer was

 Dreamweaver is not difficult

documentation of the

artist Helen Varley Jamieson

prepared to create the site

to learn,  Helen says. Doing

project. Helen Varley

in early 2002, was created

for a token fee because it

it myself meant that I had

Jamieson is continuing her

and designed for a total cost

offered her a change from

control and could make

work in cyberformance with

of $300. Ongoing costs for

the sort of work she was

updates instantly without

the group Avatar Body

maintenance over the six

doing every day and because

having to go back to the

Collision and in 2003

months of the project were

she is interested in

designer. 

received a grant through the

$500. Hosting fees were $20

supporting the arts.

The site was promoted on

Smash Palace

a month.The domain

Thorough planning of the

publicity material for the

Collaborations Fund to

registration cost US$14.95

site structure at the outset

show, links from other

develop UpStage, software

for one year.

made it easy for the designer

websites (e.g. the Fringe NZ

that will create a web based

Helen created this website

and meant that time 

Festival) and through

venue for cyberformance.

Online ticketing

An online ticketing option, either on your own website or via links to your venue or

ticketing provider, offers supporters a convenient ticket purchasing method and increases

the chance that a web visitor will book on the spot.

The importance of providing online ticketing depends on the type of show, the size of the

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auditorium, the venue's established ticketing system and whether your target markets are

likely to buy online. Certainly, the number of tickets being sold online in New Zealand

continues to grow.

General admission tickets tend to sell better over the web. Because online ticket sales are

automated and provide the best available seat, those events for which people are

particularly selective about seats (e.g. ballet and classical music concerts) generally sell

fewer online tickets unless a seating plan can be viewed.

A simple way to offer an online booking facility using your existing manual system is to

invite bookings by e mail. If you offer online credit card sales you will need a secure site.

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Smart arts

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