a combination of the above   handle simple text changes in house and contract out

HIGH

anything more complex

QUALITY

  to get a  maintenance interface  developed, which allows you to update some or all

sections of the website without the need for web authoring software.

For a website to make a

positive impact on your

marketing campaign, it must

Getting links from other sites

be of the same high

People in your target audience will already be making regular use of other arts related

standard as all your other

websites. The challenge is to get them from those sites over to your site or the site where

publicity material. If you

your show is listed. 

only have a very small

amount of money budgeted

Firstly, identify sites of interest to your target audience. There are three main ways to

for a website, it may be

locate the websites you think your target audience will be visiting:

better to establish a web

  by searching for sites on the internet using a New Zealand based search engine such as

presence by placing your

www.searchnow.co.nz or a global search engine such as www.google.co.nz. Use search

information on other

terms that you think people would use to look for events such as yours 

websites.

  by looking at the links pages of relevant websites 

  by asking known audience members what websites they visit.

Ideally, you should have your website listed on the sites that your target markets visit

most often. When you have identified sites of interest, find out if they have a links page.

If they do, you can ask them to provide a link to your site. 

Other websites will link to you because:

  your site fits their criteria for linking

  your site is relevant to their visitors

  you've submitted your site to their links or event pages

  there is an agreement between your sites to host  reciprocal links .

To ask for a link, e mail their webmaster or web editor (generally their details can be

found in the  about us  or  contact us  section of their site) and ask for a link. 

Offer them a reciprocal link, and consider offering a commission on ticket sales or

complimentary tickets as an incentive. 

ng on the web

Testing

keti

When the information and links are all in place but before you  go live , it pays to

Mar

double check that the information is ordered logically. 

A good way to test the site structure is to test several people who are unfamiliar with the

site against a list of questions: e.g.  Find ticketing information on our current show. 

6

Observe them as they navigate the site looking for information on your test sheet. If

information is hard or impossible to find, consider how the site structure can be improved.

When you're testing technical details such as download times, it pays to do the testing on

a range of internet browsers (e.g: current and older versions of Explorer and Netscape)

because different problems show up on different browsers.

65

Smart arts

|

Toi huatau