The title graphic is

distinctive, informative

and part of the

Sponsor's logo

branding for the show.

as per contract 

Head it up  Media release 

  not  Press release ,

which relates only to print

media

Put the date at the top and

write  For immediate

release  or  Embargoed

until (date)  if you don't

want them to act on it until

a certain date.

Direct the release to the

Arts Editor/Reporter or a

researcher or producer. Use

the person's name if you

know it. If you're going for

a general news story direct

it to the Chief Reporter.

The tag line

The information at the

beginning includes what,

a

who, where and when.

edi

e m

Th

5

Apt quotes from key

people get your message

across, add authenticity

and colour.

Booking details and your

contact details are laid

out clearly.

53

Smart arts

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Toi huatau