Television advertising

Television is by far the most effective form of advertising and has a broad reach.

However, most artists and arts companies can't afford a television advertising campaign

because both air time and production are very costly. It's also difficult to create a good

advertisement. You need quality footage, access to a studio and editing equipment, and

someone to do the voice over. 

Be aware that even if you can get free air time, it may fail to make a strong impression if

it's run during times with low exposure or at infrequent intervals.

Cinema advertising

Cinema advertising is a less expensive option than television. Slide images of stills are

cheaper than moving images. With moving images, you need to film the advertisement

but often have to transfer to 35mm film, which is costly.

Street stunts

our message

Getting out on to the street and selling your wares the old fashioned way can be very

effective when you've got very little money for promotion.

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When you pick a site, keep in mind who goes there and what the best time is to reach

them. Ensure that your mini performance can compete with street noise and can get its

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message across to people walking by. Trying to do a performance that people will stop

and pay attention to is a skill of its own. Make sure that you're there handing flyers out

while the performance is going on. And don't forget to turn it into a photo opportunity

for the media. Call the chief reporter or illustrations editor a week before the planned

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event to ensure it's put into the newspaper's diary.

Be sure to check out council bylaws if you're planning a street performance.

Can't stop hip hop  

4

an image that became

a key promotional

tool for RESPECT

2003 in Lower Hutt

Jos Wheeler

41

Smart arts

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