Use this checklist when composing an advertisement:

  title of show, exhibition or literary event

  company name

  name of known personality (writer, choreographer, director, artist, actor)

  awards attributed to event or personality involved

  venue of event

  dates and times of event

  how to book

  logos of sponsors

  ticket prices and transaction fees (optional)

  tag line (if space allows)

  leave room in a corner for a quote from a positive review or  sold out  once your event

has opened.

Effective advertising of

the Auckland Art Gallery

Toi o Tamaki exhibition

of Marti Friedlander

our message

Photographs

ng y

icati

Commun

4

Newspaper and magazine advertising

Most cities and towns have a daily newspaper and these are likely to have an

entertainment section. People are used to going to this section to find out information

such as date, time and venue   and that's where you should place your advertisement.

The advantage to advertising over a newspaper story is that you have control over the

content, placement and frequency.

The size of your advertisement and frequency of placement will depend on your budget

and environmental factors such as what your competitors do and where your public

expects to find information. Before you place your advertisements, check out circulation

figures and the best days to advertise. For example, which days have the highest

circulation? Are there relevant  arts  days?

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Smart arts

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