When you get a quote from a printer, it should specify:

MAORI

  paper type and size

AUDIENCES

  number of colours

  any special colours such as metallics

Knowing your target markets

means knowing where to

  any special finishes or coating

distribute your posters and

  whether the print job is single or double sided

flyers. To reach Maori

  any creasing, folding or stitching/stapling required

audiences make sure you

  if you're supplying film or disk

have flyers at Maori health

  quantity. 

clinics, kura kaupapa Maori

If you're handling the print job yourself, let the printer know when to expect the artwork

and whare kura, Te Puni

and your deadline for delivery of the finished material. Always inform your printer of any

Kokiri (the Ministry of Maori

subsequent changes to the timeline. 

Affairs), iwi and runanga

offices, wananga Maori and

For folded flyers, provide the printer with a mock up showing how it is to be folded.

Maori departments at

mainstream universities. 

You can also distribute the

Printing options

flyers to festivals and other

our message

Maori events.

There are a number of print options: web, offset, screen and digital (electronic) printing.

Quality and quantity are the main factors that will determine the best method to use. 

ng y

Offset printing is the best option when you need high volume and high quality. Unlike

digital printing, this method involves a film and plate making stage. Most of the costs

icati

with offset printing are in the set up, and the difference in price between say 500 and

1000 posters may be as little as $20. However, there is no sense in printing more than

you can afford to distribute. 

An advantage of offset printing over digital printing is that with offset, you can choose

from the full range of paper stocks. Digital printers handle only a limited range of paper

Commun

stocks, size and weights. 

Digital printing can be more cost effective than offset if you need only a small number of

copies because you print straight from a computer disk and no films or plates need to be

4

made up. It can also be a little faster than offset printing because you don't have to wait

for the ink to dry before trimming it. Currently, the quality of digital printing is not as

good as offset. Unlike offset printing, the cost per page doesn't reduce as quantities

increase and so it is a more costly option for large runs: e.g. offset is cheaper for more

than 500 A6 postcards.

Screen printing provides a different quality of work because the dots per inch (dpi) are

coarser. It can be effective for large scale work such as billboards and posters, and on

different materials such as tee shirts. It can be cost effective but again, there is a set up cost.

Web printing is printing taken off a roll of paper. This is how newspapers are printed and

it's unlikely that you will use this method. Photocopying flyers is a fast and cheap option

for a low print run but remember, a low quality flyer may reflect badly on your event. 

35

Smart arts

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