The photographer should be thoroughly briefed about the show, your marketing strategy

and the public you're trying to reach. This should include cultural sensitivities. For

example, Maori audiences do not like to see photographs in which the heads have been

cropped. Be specific about the number of different types of shots you want.

Prepare well for the photo shoot. Brief the photographer well before the shoot and have

all props, costumes, make up, talent and locations ready when he/she arrives. Ask ahead

of time how long he/she will need to set up, and plan appointments accordingly so that

your  talent  doesn't have to stand around waiting. 

As well as getting photos for the press, you may also decide to shoot the images for your

graphic material (e.g. brochure or poster) at the same time. If so, the designer should be

on hand at the shoot to ensure he/she gets what's required.

An engaging, high 

quality image will be

used again and again

Sarah Hunter

4

Choosing a printer

DEALING

WITH

Shop around for a printer. Printing companies specialise in different types of print jobs

JARGON

(e.g. labels, stickers, badges or flyers), making some jobs more cost efficient with a

particular printer than others. 

There is a lot of jargon

Cheap printing deals may not get you the results you want. For example, you may find

involved in printing so don't

that your job doesn't get printed on time; it may be printed hastily without allowing

be afraid to ask for

sufficient time for the ink to dry; or it may be trimmed badly. Make sure you allow plenty

explanations of unfamiliar

of time for the job if you decide to go with the cheapest option, or if the printer is giving

terms. If it all seems too

you a big discount or doing the job for free. Also make the job as simple as possible to

technical, get your designer

reduce the likelihood of mistakes: in particular, don't have vital information near the edge

to handle this process.

of the page as it may get trimmed off. 

34

Smart arts

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