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Using graphic images

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Illustrations or photographs used on promotional material should be strong, direct and not

too detailed. They should enhance the show's content and not give the wrong impression.

For example, use a photo of the musician, orchestra or band to sell a concert and get across

an important message very quickly. Use the word  music  and you double the impact.

Commun

It's a good idea to use the same artwork for your flyer and invitation, if possible. As well

as saving costs, it can also be a branding advantage. 

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Ensure that the use of graphic images complements the cultural values of your target

markets. For example, traditional Maori designs often have specific meanings and can

have particular meanings to different iwi. Be sure you understand those meanings before

you use these images. Similar caution should be taken when using images of Maori

taonga (treasures), whakatauki (proverbs) and purakau (myths/legends).

When you're deciding whether to use photography or illustration for your graphic

material, remember that photography tends to convey an element of reality while

illustration may be more effective for fantasy.

Photography

Be wary of using non professionals for photography or design because you may end up

spending a lot of extra time and money trying to get a good result.

It's very useful to have eye catching, good quality photos that you can pass on to the

press. Suburban papers will often use the photos that you supply while dailies tend to take

their own photos. However, this isn't always the case and you should do your research

before you begin to spend your dollars. Suburban papers often do features on residents in

their area so keep this in mind when taking photos. 

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Smart arts

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