Week 6

  put up a display at your venue and box office as soon as you can (you can add to it later)

  conduct photo shoot for press photos and graphic design needs

  meet graphic designer to work on design and select photos 

  book advertising

  send media release to magazines (it's too late for those who work to a three month deadline)

  draft mail out letter with booking incentive 

  decide if you will conduct research or collect data to form a mailing list for the future

  ensure box office is ready to take sales (research may begin as soon as people start booking).

Week 5

  view graphic design, proof and make any changes

  send poster/flyer to prepress and then printer 

  brief your company about public relations issues   how they should talk about the show to

the media, friends etc.

Week 4

  collect poster and flyer from printer

  send mail out with flyer to key interest groups (be sure you are ready to take bookings)

  design advertisements

  facilitate billboard design and production (this will happen as soon as your space is made

2

available to you)

  draft opening night invitation list.

Week 3

  send out media release for dailies early in the week

  follow up the media release a couple of days after they will have received it 

  draft a media interview schedule

  telemarketing follow up of your direct mail out (see week 4)

  draft copy for programme

  begin advertising schedule (or in week two, depending on your budget)

  install billboard

  distribute posters and flyers

  conduct some media interviews 

  ensure photos are ready to give to members of the press 

  send opening night invitations with RSVP contact and deadline details (refer to your list

to avoid leaving out any who have contributed time or money)

  reserve seats for reviewers even before they confirm attendance

  send out brief description of production to  listings  and  what's on  guides.

Week 2

  design and proof programme, then send to printers or photocopiers

  put up displays in libraries, offices, shop windows

  plan most of the interviews for this week (keep production week as free as possible)

  deadline for opening night RSVPs (Is the house full? Do you need to invite more people?)

  phone reviewers to check they're coming.

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Smart arts

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