Here's a list of promotional tools you may need to budget for.

WORK

SMART

Photographs

  photographer's fee

The most important thing

  cost of props, costumes, studio or lighting hire, talent fees for photo shoot

about doing a budget is to

  films, processing, copies

know your market   what

  scanning for electronic files.

they read and the most

cost effective way to reach

them, says Kerry Buchan,

Posters and flyers

Co ordinator of Dunedin's

  design (including scans, lasers, changes, couriers)

biennial writers' festival

  prepress and film output

Wordstruck!  In Otago,

  printing

direct marketing is the

  distribution.

most cost effective way for

us to communicate with

Print advertising

our target market. Large,

eye catching posters in

  magazines

strategic places also work

  daily newspapers

well for us. 

  local, suburban papers

Kerry's other key piece of

  design

advice about a budget is to

  production (including films, disks, couriers).

stay within it. It's

tempting to throw more

Billboards

money at a particular

2

  design

session if sales are low. But

  production

you need to feel confident

  installation

that the momentum from a

  material for smaller displays.

well planned marketing

strategy will get you

through.

Mail out or e mail distribution

 You also need to work

  postage and envelopes, photocopying

smart when it comes to the

  envelope stuffers or e mail data entry (even if it's just a free ticket to the show).

budget and constantly

think outside the square.

Radio campaign

There are ways to promote

  studio time

your event in a creative,

inexpensive way. 

  cost of airplay

  cost of creatives (musicians, copy writers, voice overs).

Media packs

  writer's fee

  materials and photocopying

  courier/mail costs.

Miscellaneous items

  translation services for written material (if targeting other cultural groups)

  foyer decoration

  programme production and printing

  hospitality for opening night or to thank volunteers

  opening night invitations (creation and distribution)

  phone/internet charges

18

Smart arts

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Toi huatau