2004 Web and Downloadable Games White Paper 

IGDA Online Games SIG 

Greg Mills 

Greg Mills, Senior Business Development Manager, AOL Games. He is currently responsible for the 

casual business and content strategy for the AOL Games group. In addition, he is responsible for all 

industry and competitor analysis in the online gaming industry for AOL. Before joining AOL, Greg worked 

at WorldPlay Entertainment and at The 3DO Company in a variety of marketing and business 

development positions. Greg earned his M.B.A. from Santa Clara University and a B.A. in Economics 

from Pomona College. 

Elonka Dunin 

Elonka Dunin is General Manager of Online Community at Simutronics Corporation (www.play.net), 

where she has been working since 1990. Simutronics has some of the longest running games on the 

internet. The award winning 

CyberStrike

 opened in 1993, 

DragonRealms

 has been running continuously 

since 1996, and 

GemStone

 opened in 1989! Also an amateur cryptographer, she has won considerable 

acclaim with the cracking of "uncrackable" codes, and is currently helping out with the war on terrorism by 

teaching government agents about cryptography and what types of codes that Al Qaeda may be using. 

Elonka is a longtime member of the IGDA and has been attending the Game Developers Conference for 

more years than she can remember. For contact information, please see http://www.elonka.com . 

Jon Estanislao 

Jon Estanislao is responsible for business development activities at Activision in the wireless, 

online/broadband, and interactive television gaming industries. Formerly, he was a strategy manager in 

the Communications, Media and Entertainment Industry practice of Accenture LLP. He specialized in the 

interactive entertainment industry and assisted clients, including console manufacturers and software 

publishers, with online strategies, competitive analysis, market entry, financial analysis, and customer 

registration. Jon has also been a speaker at interactive entertainment industry events, including GDC 

2003. Jon has an MBA from the Anderson School at the University of California, Los Angeles (UCLA), a 

BS in Business Administration from Georgetown University, and a CPA in the State of California. He can 

be contacted at jestanislao@activision.com. 

Jennifer MacLean 

Jen 

s responsibilities as Director, Sports, Entertainment, and Games at Comcast include product and 

business development for the country 

s largest high speed internet provider, focusing on interactive 

products and services that showcase the benefits of a broadband connection.  

Jen has had a long and varied career in game development, specializing in online content. After 

beginning her career at Microprose Software, she joined AOL in 1996 as a Product Manager in the 

Games Channel; during her tenure at AOL, she held numerous positions in the AOL brand programming 

division, including Programming Director for the Games Channel.  

Jen is a frequent speaker at interactive entertainment industry events, and has earned a BA in 

International Relations from the Johns Hopkins University and an MBA with a concentration in 

International Business from the Columbia Business School. Jen resides in Valley Forge, Pennsylvania, 

with her husband.  

Jen can be contacted at jennifer_MacLean@cable.comcast.com. 

Dave Rohrl 

Dave Rohrl has been producing and designing video games for more than 7 years, delivering more than 

two dozen titles. Since joining Pogo.com in 2000 (and EA Online in 2001), Dave has spearheaded many 

of Pogo's most popular online games, including Word Whomp, Tumble Bees, Hammerhead Pool, and 

Payday Freecell, and has worked to develop new partnerships and business for EA Online. Previously, 

Dave worked at The Learning Company, where he led design and development on 10 PC and Mac titles. 

In previous incarnations, Dave also worked in senior roles in QA and Tech Support. Dave has been a 

game addict since age 8, when a neighbor gave him a copy of Avalon Hill's D Day at a garage sale, and 

is actively involved in multiple German style boardgaming groups. 

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