2004 Web and Downloadable Games White Paper 

IGDA Online Games SIG 

TABLE OF CONTENTS 

FORWARD.................................................................................................................................................... 2

CREDITS....................................................................................................................................................... 3

TABLE OF CONTENTS ............................................................................................................................... 5

I.

INTRODUCTION ................................................................................................................................... 7

A. 

P

RESENTATION AT 

2004 G

AME 

D

EVELOPERS 

C

ONFERENCE

............................................................... 7

B. 

B

ACKGROUND AND 

P

URPOSE

............................................................................................................ 7

C. 

D

EFINITIONS

..................................................................................................................................... 7

D. 

A

UDIENCE AND 

S

COPE

...................................................................................................................... 7

E. 

D

ISCLAIMER

...................................................................................................................................... 7

II.

MARKET OVERVIEW........................................................................................................................ 9

A. 

I

NTRODUCTION

.................................................................................................................................. 9

B. 

C

ONSUMER 

S

EGMENTS

................................................................................................................... 10

C. 

M

ARKET 

A

NALYSIS AND 

E

STIMATES

................................................................................................. 11

E

UROPEAN 

D

EVELOPMENT OF 

N

EW 

R

EVENUE 

S

OURCES FOR 

I

NTERNET 

G

AMES

................................ 13

D. 

P

OPULAR 

S

ITES

.............................................................................................................................. 14

E. 

T

YPES OF 

G

AMES

........................................................................................................................... 15

F. 

E

UROPEAN 

P

RODUCT 

P

ERSPECTIVE

................................................................................................ 17

G. 

A

SIAN 

P

RODUCT 

P

ERSPECTIVE

........................................................................................................ 17

T

HE 

M

ARKET FOR 

C

ASUAL 

I

NTERNET 

G

AMES IN 

S

OUTH 

K

OREA

........................................................ 17

H. 

I

SSUES AND 

O

PPORTUNITIES

........................................................................................................... 18

I. 

E

UROPEAN 

I

SSUES

.......................................................................................................................... 21

J. 

A

SIAN 

I

SSUES

................................................................................................................................. 22

III.

BUSINESS MODELS....................................................................................................................... 23

A. 

B

USINESS 

O

VERVIEW

...................................................................................................................... 23

S

HOCKWAVE

'

S 

G

AME

B

LAST 

S

UBSCRIPTION 

S

ERVICE

....................................................................... 24

B. 

B

REAKING 

D

OWN THE 

C

HOICES

....................................................................................................... 26

B

UILDING A 

S

UCCESSFUL 

A

DVERGAMING 

S

OLUTION FO