you waiting for the chance to come out! 

Step 2   Research your targeted market to find out what they 

are interested in. 

If you plan to sell your product online, make sure there is a market for it first before you 

ever create the product. Visit forums and newsgroups do some research. Prepare a short 

Questionnaire and give something away free to people who answer it for you. 

Corporations spend millions of dollars a year in research, but as a small home business 

you can do your research for free online through contacting and networking through 

newsgroups, forums, and mailing lists. 

Step 3   Purchase the necessary equipment. 

You don t have to go to a studio to record your tape unless you have an unlimited budget. 

If you can afford a studio, it will produce a little better tape, but for most people starting 

out that is just another undue expense. 

Go down to your local Radio Shack and purchase high quality audio tapes and a dynamic 

microphone. A good one will probably cost you between $40 and $100. Ask one of the 

sales representatives to recommend a good one. If you need an adapter for your tape 

recorder, get one of those as well. 

If you don t own a double cassette deck, you will probably want to get one of those. 

Why? You can also dub your first couple of tape sales right there in your home and wait 

to send it out to a duplicator until you know for sure it is a real hot seller. 

Notice that you don t need expensive equipment to get started in this business, although 

you may upgrade later as you go on. 

Step 4   Make an outline. 

When you did your research in step 2, what were your potential customers interested in 

most? Now, create a product that gives a step by step training on how to overcome that 

problem or achieve that objective.  

Rack your brain and come up with steps that will take your customers to their desired 

solution. You have to make it simple. This is probably the most difficult part of your 

product. Yo u have to boil down all of your research, your experience, and come up with a 

simple system people can follow to achieve their objective.  

Step 5   Record your tapes. 

Now, shut off the phones...and set  up your little recording studio. Make a time on your 

schedule to do your tape or your series and stick to it...because you will probably want to 

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