Business 31   40: Build Your Own Information Empire

Information products are the ideal business to start if you are looking for an online 

business. The y are easy to produce, simple to ship, and can enjoy high markups because 

people are not paying for the physical form the product is delivered in. They are paying 

for the valuable information contained within. 

Although most people only see reports and books when we speak of information 

products, I want you to see just how versatile this market can be. You could produce 

software, videos, audio s, newsletters, secret sites, and more. The only limitations in this 

business are the ones you create yourself. 

Below I am going to give you a quick system of producing audio tapes (one of the easiest 

ways of getting into this business). Don t just limit your potential informational empire to 

just these techniques though. All types of information products can be created out of your 

hobbies, your interests, or your experience. What have you learned to do that someone 

may want to learn about? 

You may say to me, "But Terry, I just don t know how to do anything that people want!" 

Well, I have a solution for that problem. If you have found a market that wants a product 

of a certain nature, contact an expert and do an interview with them...then sell that tape! 

(Most experts will do the tape with you right over the phone for just the cost of 

consulting   Usually $100   $1000). 

If you do have knowledge that people want (which I highly expect is true even if you 

won t admit it to me)...then you can do your own audio tape course.  

Below I am going to give you a quick 6 step system for creating your own tapes...and 

then we will do a short overview on how to contact an expert and get them to do a tape 

with you. 

Step 1   Make a list of your hobbies, interests, and problems which you can solve. 

Do people come to you often and ask for your advice on certain things? If so...there is a 

product idea! Design a product that solves their problems. Find a problem or a desire 

people have that you have overcome, and then the system you followed is the basis for 

your product.  

Do you train dogs? There s a product. 

Do you build model airplanes? There s a product. 

Do you save money through auctions? There s a product. 

Did you figure out how to set up a web site? There s a product. 

Do you get Top 10 rankings on search engines? There s a product. 

Do you write killer sales letters? There s a product. 

Product ideas are all around you. There are probably at least half a dozen products inside 

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