22. Search Engine Positioning

The best traffic you could receive would be from endorsements and referrals from 

satisfied customers. The close second is from the search engines. When a site learns how 

to get Top 20 positions under targeted keywords on the search engines, they can be 

assured of receiving targeted traffic to their site day after day. Combine it with good web 

design and good copywriting and watch your income soar. 

Everybody wants that coveted Top 20 position, because if you don t have it, you may as 

well not be listed. So, the biggest disadvantage to this service is your competition from 

other search engine submitters. The second disadvantage is that the search engines 

themselves don t like people who try to get these top positions so you will always have to 

stay on your toes and keep learning to stay ahead of whatever advancements they put in 

place. Do your work though, and you could be the person who can guarantee traffic to 

any site. 

23. CyberCopywriting

Did you know a different subject line on your emails or web site could mean 18   50 

times as many more readers of your ad? Many web site owners concentrate completely 

on traffic, but never stop to spend some time with their copywriting on their site...they 

don t even know if it is convincing. Don t let that be you! 

Start learning everything you can about writing ad copy. Study from the masters such as 

Brian Keith Voilles and Ted Nicholas. Purchase products that teach you how to write 

your own ads. Collect every piece of junk mail you get. Start paying attention to good 

copy. Start practicing writing headlines. Find a "Mentor" (this is one of the areas you can 

find some good ones out there). Once you learn how to write good copy, you could 

charge by the page, by the job, or by commission (5%   15% of sales volume).  

24. Web Promotion

This is what every web site wants...web promotion. Become an expert on it. In this area, I 

specifically want to mention how important it is to learn how to design sites which people 

want to link to and to do an effective linking campaign. You can set up scripts which 

automatically track links from other sites (check our traffic generator section in this 

book) and then go to work for your client. 

Find other high traffic web sites in the targeted market and offer to trade links with them. 

Look for them in the Top 20 of the search engines, in magazines, or from other sites 

which have their own link pages. A good strategy when you find a site which has high 

traffic is to go to one of the search engines and do a search for all of the sites which are 

linking to them. Then, send an email and suggest to trade links with your site as well. Use 

competitive research to your advantage to leverage your efforts. Although creating links 

with other sites doesn t create as much traffic quickly as some other methods, it is one of 

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