out there. And you know what, you would be right. The internet does not need just 
another banner exchange, but it does need target banner exchanges for specific areas. 
You could target all internet marketing sites or all kids sites. Then you give them a 2:1 
ratio or higher on banner advertising. Then your banner exchange has the other 50% of 
the ads to use for yourself or to sell for advertising (banner exchanges are based on this 
principle). 
13. Download Site
You could create a download site for some type of targeted market. It could be for CGI 
programs, business software, game demos, etc. The major key in this area like many of 
the others is that you have to develop a unique selling point for your site. Why should 
they visit your site over the others? It could be that you review each program or that you 
have a better organization...or that you only include the best. It could also be that you 
include the most of something. Become unique in this area and watch the traffic soar 
(another caution though...watch to make sure your web host doesn t charge extra for too 
much transfer daily or monthly   A download site eats up MB). 
14. Games Site
You could do an entire site devoted to codes, tips, and tricks with games. Most of the 
work would be done for you once you let everyone know you were collecting together all 
of the codes and tricks for different games. Send out press releases and get listed in 
magazines and your traffic would fly off the roof. The income for this site would come 
from game companies advertising on your site. The message board would also become 
extremely popular and would need separate sections for all of the different games. 
15. Business Software Site
Create a Site that lists all of the business software...downloads of demos could be offered 
along with reviews and a New Product of the month newsletter. Businesses are always 
seeking that new program to take them to the next level or to do something easier. Plus, 
you could also do a message board that specifically helps with certain programs such as 
FrontPage, etc.  
16. Resource Site for ANYTHING
You could create a list of resources for ANYTHING. Find a listing of all of the top sites 
in certain areas full of useful information. The plan for this type of site is to become the 
starting point for people searching for Collies, Internet Marketing, Copywriting, Dolls, 
etc. You could also turn it into a specific targeted search engine for your niche market. 
You only list __________. This is an idea that would also combine well with any of the 
other ideas in this course as an additional profit stream. 
17. Award Site
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