become a guiding force to your online business that sets you apart and defines you as the 

person to deal with in this area. 

STEP THREE: Concentrate on Building Relationships with Your Prospects

To fully develop an online business, you need to maximize your relationships with 

people. Although your goal in your internet business may be to set it up on auto pilot, 

you have to remember at all times that you are dealing with real people. Credibility 

online is a major issue because there are many fly by night get rich quick operators on 

the internet. 

To help you develop this credibility with your prospects, your overall strategy has to 

include such tools as ezines, message boards, chats, conference calls, dealer programs, 

etc. Many people keep asking exactly why does it seem ezines are popping up 

everywhere...it is simply because they work. They help you to develop the relationships 

you need with your prospects. You are able to contact your prospects over and over again 

providing them with good useful information. 

The same thing is true of the message boards. Once you have worked them up to a certain 

level of traffic, the same people will keep coming back day after day learning from you 

and the other experts you may have brought to your board.  

Use your imagination and develop other free services such as these to help you develop 

your web site and relationships online. How about doing JV s with other businesses? 

How about running a monthly conference call on your subject? Your business online is 

only limited by your imagination! 

A Internet Community Could Be Built Around ANY Product or Service You Could 

Imagine!

Below we are going to give you 10 examples of communities you could build, but they 

are only examples. You could build an internet community around AN YTHING! What 

interests you? What do you like to research and learn about? What do you like to do for 

hobbies? Everyone of your answers to those questions will be another THEME you could 

follow on your site. 

Go to any local magazine stand and look through the magazines. Every one of those 

magazines is built around a targeted market of consumers and is based on a specific 

theme. Products will be sold in the magazine that focus on that theme. Free articles are 

throughout the magazine which focus on the theme. You could easily compare the design 

of successful web site to these magazines.  

Pick up a magazine and you will be holding in your hands a complete idea for your entire 

web site. The articles will show you the kinds of free information the market is seeking. 

The ads which run month after month will show you the products they are buying. That is 

how simple it can be to figure out what kind of theme interests you...what magazines are 

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