If you are selling web sites as a primary lead product, you could also sell books on 

internet marketing, web design services, CGI programming, etc. If your theme is weight 

loss, your primary product may be a nutritional product. You could also sell weight loss 

and exercise books. A newsletter could be started. You could also do personal one on 

one consultations for specific individuals. 

You also don t need to come up with all of these products yourself. Many of them can be 

found through Joint Ventures with other companies which have products you know your 

customers want.  

STEP TWO: Develop A Unique Aspect to Your Business...Your USP

Your business cannot just be a me too business online. You need to develop some type of 

uniqueness to it...something that sets you apart from all of the rest of your competition 

online. You need to create a "Unique Selling Position" which makes you stand out from 

the crowd online. 

For example, everyone is selling books online. How did Amazon.com become the most 

well known bookstore on the interne? They developed a USP which basically states, "The 

World s Largest Bookstore" which is exactly what they are. They have stated in one 

phrase exactly what makes them unique from the rest of the bookstores in the world. 

How can you develop your own USP? You probably aren t going to own the largest 

selection of anything in your business since most of us have started out bootstrapping at 

home or in our small business. Let me give you a simple little formula you can use which 

will help you immensely in the creation of a USP for your business. 

To find your USP, pull out a blank sheet of paper. At the top of the paper, write "You 

know how most __________..." Then, halfway down the page, write "Well, What I do 

is..." 

I want you to write how most of the businesses in your market are in the first section. 

Then, I want you to write what sets you apart from them. Avoid using words such as 

quality or better service, because those types of things don t really mean anyt hing 

UNLESS you are more specific in your description. This may take you a while to do. 

You probably will have to study your competition online for a while. Give yourself a few 

days to think it over. Then, write it down. 

Next, I want you to boil down that entire sheet of paper to a single phrase or sentence. 

This takes some work. Write it out in a sentence or phrase as many times as you need to 

until you get just the right words. Again, if this takes you a few days, let it. Think about it 

when you are driving, eating, etc. Mull it over. Then, once you have just the right 

wording, that is your NEW USP which you will use to separate you from all of the 

competition. 

Use it on your signature file online...use it on your website...use it in your ad copy. Let it 

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