Business 1   10: Building Your Own Online Community

Too many people have just bought some web space, put up a sales letter for this or that 

product, and sat back waiting for millions to come in. I am going to tell you right up front 

in this course....that tactic won t work, ever! 

If you want to succeed online, you have to put together a strategy for your website. 

Whether you call it a strategy, a theme, a world center, or an online community, it doesn t 

matter. It is still the same thing. You have to build a site that has a central focus on a 

specific WANT that your prospects have. Then, you find products which follow along the 

theme. 

Free bonuses are then added to your site. Following the theme you developed, you could 

create a report on it, start a message board, or run an ezine. Some type of software 

program could be added to your site which helps people in this theme. If search engines 

were your theme, you could have a software program on your site which submits web 

sites to the search engines and visitors could use it for free.  

So, the three keys to creating income from ANY web site and ANY theme are: 

1. Have a lead product that people WANT. 

2. Have freebies at your site that follow the theme. 

3. Have multiple backend or supporting products for the theme. 

I know some people who are brilliant strategists about online marketing who achieve 

amazing success even though their actual tactical skills are only so so. They hire out the 

web site design, the search engine registrations, the linking campaigns, and the 

copywriting. As a matter of fact, one of these brilliant minds once mentioned to me that, 

"The concept is greater than the copy." 

In other words, the right marketing strategy can overcome slight problems in the 

copywriting or even the carrying out of the plans. Even the best copywriting on the planet 

won t make a success out of a poor business strategy or concept.  

No contractor would ever consider starting work on a project without having a detailed 

blueprint already done and in their hands. It also doesn t matter how good they are at 

following the blueprints if the blueprints are all wrong. For many people, their internet 

businesses are in this exact state. They have many of the internet tactics ready, but they 

have yet to develop a powerful strategy to empower the whole process. 

So exactly how do you choose the strategy for your Internet Marketing Empire? Below 

you will find a three step process in helping you develop your overall strategy. I don t 

want to over complicate the process by any means, but I do want to help you create ideas 

through this. Your actual day to day internet marketing tactics will then flow out of your 

overall marketing strategy. 

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