low expenses), the new one will be at about $7,500 a month. Over $3,000 a 

month difference from testing and changing a headline only. 

Note: To make me feel worse, imagine if I had tested 1 year ago. I could 

have made $36,000 EXTRA over the past year from using the winning 

headline during the last 12 months. Same traffic...more money. 

The longer I m in business, the more I m learning that everything is about 

testing. Test different ads. Test different headlines. Test different offers. Test 

different prices. 

I can have an educated guess and do well...just like you can. But you only 

find ways to earn absolute maximum profits from testing everything you re 

doing. What elements of your ad copy have you not tested yet? 

You can pick up a free split test CGI program at 

http://www.bizpromo.com/clicks.zip

.  

It s a basic program that you simply send visitors to...and it can divide your 

traffic between two different pages. So post your sales letters to two pages 

on your site. Use all of the ad copy the same on each except for the headline. 

Use two different headlines and see which one creates more orders.  

Once you know which headline is better, this now becomes the "control" 

letter. Then you ll use this letter exactly as is for another split test. Test a 

different headline, a different price, or a little different offer. You should 

continually be testing everything about your ads...or you may lose $36,000 

in additional profits like I did. 

These are the things you should be testing most in your web site, because 

they have the biggest differences: 

?

Headlines 

?

The Offer (combination of product and bonuses) 

?

Pricing 

?

Lead paragraph or story 

?

Close (end of the site and the P.S.) 

41