You should also be testing different web site copy.  Recently I did a change 

in headline to my 

Paperless Newsletter

 web site.  The new headline out 

produced the old one by 70%.    

I purchased rights to this product and really didn t do much editing to the 

sales copy at all. It has been selling for two years, and I ve been lazy during 

the period by not split testing elements of it. But I had another copywriter 

look at the sales copy for any suggestions they may have to improve it 

recently (John Carlton). All he suggested was a new headline to test.  

Here is the old headline... 

E zine Editors... Authors... Information Publishers... 

** NEVER BEFORE SEEN ** 

Techniques For Turning an Electronic Newsletter 

Into a $20,000+ a Month Profit Stream! 

Here is the new headline... 

Attention: E zine Editors, authors, and info publishers... 

Who Else Wants To Learn The Hidden Secrets Of Quickly 

Turning ANY E Newsletter Into A $20,000/Month Automatic 

Profit Generator? 

Best part: You can do it overnight, without any special skills or 

equipment or investment! Almost NO ONE has caught on to these 

stunning secrets  

The difference in response has been amazing. The letter has been quietly 

pulling right around a 1% conversion rate for the past couple of years. The 

first headline continued to get right around this number during my test. The 

second headline has generated a 1.7% conversion rate.  

That s a bump in response of .7%. To convert this to dollar numbers for you, 

since the old site was averaging around $4,500 a month net profit (with very 

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