Internet Profit Building Method #7 

Test and Track Everything 

Are you testing and tracking everything in your business?  

It's essential.  Testing and tracking is the way to resolve all arguments.  If 

you can't decide between three headlines, test all of them.  The one which 

makes the most money for your web site is the winner. 

If you're placing Per per click ads, ezine ads, and banner ads, then how do 

you know which one is bringing in the sales?  You have to track all of them 

to find out.  Then you drop the ineffective advertising and spend more time 

on the ads producing the results. 

If you're writing and submitting articles to ezines, then how do you know if 

that is an effective use of your time?  Track it.  Have a separate tracking 

code on each article resource box so you know exactly which one is working 

the best for you (then produce more articles like the winning one). 

Every web page, every ad, and every minute you spend marketing your 

business should be tracked.  Otherwise you're just randomly running around 

never knowing what's working and what's not.  

Most Internet marketers look like chickens with their heads cut off running 

all over the place trying all kinds of different things.  Unless there is a 

tracking system in place, they'll never know if any of it is effective or 

worthwhile. 

I use the 

MakeBuyingEasy

 tracking system to code all of my ads.   This 

tracker is built into my shopping cart system so I get to see exactly how may 

people clicked through my ads and exactly what they purchased.  I'm even 

able to post the cost of my advertising to the system and it will tell me what 

my return on investment was (whether I earned or lost money). 

Whether it's an ezine ad, an article submission, or simply a post to a 

discussion board, a tracking link goes into it.  This way I know 100% certain 

where my sales are coming from all the time. 

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