money on their first, second, and third sale to a customer.  They don't earn a 

profit until the fourth sale to the same customer. 

What if you had to live with those numbers?  Could you survive if you 

didn't make at least 4 sales to the same customer? 

If your answer is no, then it's time to do something about it today.  You 

should be building offers for other products and services right into your 

current products and your email follow up. 

There are three ways to get products: 

1.

Create products (create new ones). 

2.

License products (buy rights to someone else's). 

3.

Joint Venture products (become an affiliate). 

I make money all three ways in my business.  I have all the products I've 

created and I also have products I've licensed.  As a matter of fact, three of 

the products I sell through my affiliate program are licensed ones: 

Paperless 

Newsletter, Information Marketing Business In A Box, and Creating and 

Selling Information Products to Make You Filthy Rich

. 

If you need a backend in a hurry, you'll probably either license your back 

end products or joint venture them.  Creating new products takes a while and 

you have to get a backend in place today to earn a good income online. 

The most common form of license for a small business is a reprint rights 

license.  You pay a large fee upfront and then have the reprint rights to sell 

this product and keep all the money.  You duplicate the product and send it 

to your customers.   

There are also resale licenses where you pay a fee and are allowed to resale 

the product.  You sell the product and keep most of the money.  Then you 

forward 20% or so to the product developer who then sends out the product 

for you.  You get to keep most of the money (in this case 80%) and they do 

all the fulfillment.  The package I have over at 

WebReprintRights

 is that 

type of license. 

If you don't have money to buy a license, then you can also join affiliate 

programs.  There are tens of thousands of affiliate programs in every niche 

so you're sure to find ones which apply to your products and services.   

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