Internet Profit Building Method #6 

Create Backend Profits 

You can't make it in the 21

st

 century with only one profit stream.  That's the 

fastest way to bankruptcy that I know of.  If you only sell to a customer 

ONE TIME and then look for other customers, you'll never make much 

money online. 

It is expensive in both time and money to get a new customer.  So when you 

get one, you have to find ways to earn multiple streams of income from 

them.   

This could be done through your own products, products you affiliate with, 

or through products you license.  Anytime you're selling, you should have 

backend sales items.   

Let's say that you're selling a $20 ebook.  You spend $100 on advertising 

and get 6 sales.  You just made $20 (once you multiply in processing fees 

you actually earned less).  That's not much money.  Let's say you do this 10 

times and now have 60 customers total.  You've made a total profit of $200.  

Not bad but nothing to get too excited about. 

What if you were smart though and built in 10 offers for products and 

services from other affiliate programs right into the text of the ebook itself.  

Let's say that the average selling price from those programs is $100 and you 

get 40%...that's $40 a sale.  If only 20% of you customers buy just ONE of 

those items, you would have earned an extra $480.  

60 customers x 20% buy = 12 customers x $40 each = $480 

That's more than twice the money you made selling your own ebook.  What 

if we get the percentage higher?  What if each of those customers buy more 

than one of the backend items? 

Do you see how the big money quickly starts growing on the backend?  The 

backend has NO advertising expenses.   So it is where the real money is.  

The numbers get even more interesting once you count that you often lose 

money or just break even on many of your ads.  Most large companies lose 

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