link. Your goal is to get an endorsement for your product from the 

webmaster. This will produce sales of at least three to four times what a 

banner link would accomplish.  

For them to give you an endorsement will require for them to actually have 

tried out your product or service. Don t be stingy and make them purchase it. 

This is a sure way to lose the deal. Offer a free copy of your product for 

review. 

The commission rate should also be something substantial. You would be 

shocked if you found out how often people have contacted me trying to get 

me to sell their products for a measly 10% or 20% of the sales price. Forget 

it. You need to contact these webmasters and offer them 40%, 50%, or even 

60% for commissions in selling your products or services. 

Remember, they have the traffic who is ready and willing to buy your 

products and services. Hundreds of people contact them every day trying to 

get them to partner with them to sell their products. Your offer to the 

webmaster is going to have to stand out from the average run of the mill 

affiliate program. You have to grab their attention and get them excited into 

wanting to know more. 

Keep the letter short. You are not trying to give them a full presentation in 

the first contact. Try for two or three short paragraphs and then full contact 

information including both your email address and phone number. Don t 

waste their time in the letter. 

You may want to write something similar to the quick JV letter I have 

written below: 

Dear Julie Dean, 

My name is Terry Dean and I visited your web site at 

http://www.bizpromo.com today and was extremely impressed with the 

quality and content of your Internet marketing articles. The article on Email 

Marketing for Small Businesses was especially helpful to me. 

I run the monthly membership site at http://www.netbreakthroughs.com and 

would like to offer you a free copy of my package. I would also like to 

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