You are specifically looking for high traffic sites. These are sites which rank 

at 100,000 or LESS on the Alexa listing.  They rank sites according to 

traffic.  The highest traffic site on the Internet is ranked #1 and it goes down 

from there.  Any site with a rank of less than 100,000 is a good potential 

partner for you. 

Each time you find a potential partner, copy down their web site address into 

Notepad. Then, bring up the contact information for the site and copy and 

paste their name, email address, and fax number over into Notepad.  

Make a few notes on the site itself. Notice anything which may or may not 

make them a good potential partner for you and something you can mention 

when you contact them that you like about their site or which shows you 

they would be a good partner with you.  

Part of the contact process which follows will be to make personalized 

letters to each webmaster and to mention things on their site you enjoyed or 

which can be used to help you do a partnership (email lists, traffic stats, 

etc.). 

Once you finish making notes on the site you are at, then look at the list of 

links in Alexa at the top of your browser.  Visit one of the listed sites. Check 

their traffic stats, target market, etc. This surfing and note process can last as 

long as you want until you have made a really nice sized list of contacts. 

The next step is to  

Contact and Recruit the Owners of the Web Sites

You are going to want to email AND mail everyone of the web site owners. 

Many of the webmasters don t check their own email or they receive so 

much email they only give each potential joint venture partner a passing 

glance. You will only be able to get a very minimum number of partners if 

you only use email. 

Sending a letter to the webmasters will give you a much higher contact rate. 

Most of them do actually look at their mail and will be much more likely to 

respond to a personalized letter from you. 

The short letter you send should offer a free review copy of your product 

and a high commission percentage. You aren t looking just for a little banner 

33