If most companies only offer one or two colors in 3 models...then, your 

company can offer 27 colors in 15 models. This is an advantage you can 

really work on with the web. Most stores are limited in the size of potential 

inventory they can carry. If you set up contracts with outside distributors, 

then you could potentially have hundreds of warehouses at your beck and 

call. 

Look at what Blockbuster video has done. They now have "Guaranteed 

Rentals." If you want to rent a movie on Blockbuster s guaranteed rental list, 

then if they don t have it, you get a coupon to rent it free next time. So, if 

there is movie you are sure everybody wants, you should check Blockbuster 

first. 

Unique Web Position #8   Trade In Programs

This is the exact method Gateway is using to build their customer base. You 

get a computer today and they will provide upgrades on your trade in in the 

future (plus they get to keep you as a customer forever this way with new 

products). 

Many software manufacturers build in their residual backend incomes this 

way. Whenever they come out with a new software version, they give a 

discounted price for upgrades. Then, they have a built in profitstream every 

year or every two years for each of their new versions. Bill Gates is quite an 

intelligent marketer, isn t he? 

Unique Web Position #9   Specific Market

Instead of selling web sites to every business, you could focus on only 

selling web sites to consultants, golf clubs, real estate agents, etc. In other 

words, narrow down your market and specialize. Then, when a real estate 

agent needs a web site, they are much more likely to go with the real estate 

web site developer over everyone else. You begin to build a name for 

yourself in one specific market. 

Plus, you will also begin to understand the particular needs for your market 

and their mindset in setting up a web site. Not only can you command more 

business in one niche market, but you are actually much more valuable in 

your market because you will understand it better than all of your 

competitors. 

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