Home Depot has built a thriving home development business on this type of 

theme. They not only sell you the items that you need for your house, but 

they also teach you how to do home projects through articles and even live 

training classes. If you attended one of their classes, any competitor would 

be very hard pressed to switch you away from them. 

Unique Web Position #5   Greater Bonuses

This goes back to the dollars for dimes principle again. If you can provide a 

much greater value for your customer s money, then they will be more than 

willing to buy from you instead of your competitors. 

Include free bonuses in every product you sell. Hint: They don t have to be 

provided by you. You could contract with a magazine that is interesting to 

your customers and ask for a very wholesale discount for you to buy 

subscriptions for all of your customers (or you could also ask for free 

subscriptions for your customers since they are the exact target market the 

magazine is trying to reach cost effectively). 

You could buy the rights to a book and include the book as a bonus with all 

product purchases. Start thinking in terms of value added packages instead 

of just individual products for the best results from your online marketing. 

Unique Web Position #6   Customer Service

Many companies have neglected their customer service horribly. This opens 

the door to those companies which truly put their customers first place. You 

could have a customer service UWP. 

Not only do you sell the product, but you also are available by 800 number 

follow up calls if your customer has any trouble using it. Computer 

companies have started using this method quite effectively. Everyone knows 

they are going to have computer problems. So, if they become the company 

who cares, they be come the company everyone wants to buy from. 

Unique Web Position #7   Greater Selection

This is Amazon s brand. They are the World s Largest Bookstore. Whereas 

most large bookstores carry 60,000 books, Amazon can send you every book 

currently being published (this numbers in the millions). 

27