themselves at the same level as a Ford. They price themselves significantly 

higher and then focus on the quality of their cars. 

You could follow this same model for your products. Instead of being 

known as having the cheapest prices, focus on providing the most value for 

someone s dollar. Think value, not prices for this model. Value and price are 

two different things completely. 

It is all about selling dollars for dimes...give a dollar worth of value for 

every 10 cents that your item costs. In other words, you must show the 

customer how much more value they will get out of your quality product for 

their money than they will out of a lower priced item. 

Unique Web Position #3   Longer Warranty or Guarantee

Forget those wimpy 30 day guarantees that are required by law anyway. 

Show how good your products are to your customers. Guarantee your work 

for 90 days, 180 days, 365 days, 3 years, or for a lifetime. If everyone else in 

your market only offers 30 day guarantees, then your two year guarantee 

will stick out in the marketplace. 

You could quickly develop market dominance by simply providing a better 

warranty and guarantee than everyone else. You can show your customers 

you are willing to stand behind your products even if none of your 

competition is. You could even do a slight variation on this theme and let 

your customer receive your product before they have to pay. Give them a 

30 day trial period where you don t deposit their check or process their credit 

card. Then, if they are satisfied that the product is everything you say it is, 

you process their payment. This way you take all of the risk from your 

customer. 

Unique Web Position #4   Better Education

This method can work wonders on the web. You can be the one who 

provides the best education for your prospects and customers. A statement 

that has worked for many web sites is "Give First and Prove Your Worth." 

Give education to your prospects on your products. Then, also continue the 

education process with customers and show them how to get the maximum 

value out of your products or services. 

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