Internet Profit Building Method #4 

Develop a Unique Web Position 

What makes your web site unique?   

Why should people buy from you instead of the competition? 

If you don't know the answer to that question, then I guarantee your visitors 

don't.  And if there isn't a powerful, benefit rich reason for them to do 

business with you instead of everybody else, then you've lost them. 

What do you do better than everyone else in the marketplace? 

What additional benefits do they get from you ONLY? 

Below are 10 possibilities for your Unique Web Position. These are not 

exclusive meaning you could combine several of them to be your unique 

web position.  Or you could use one of them as a springboard to finding your 

real web position separately. 

Unique Web Position #1   Price

Having the lowest prices will always force you to have razor thin margins 

and to make up for it in high volume. 

If a bigger better financed competitor opens up a store right next to you, 

you re in trouble. This is what has happened to a multitude of small shops 

across the US when a Wal mart appears in their town. They didn t recognize 

or capitalize on any other advantage they could have had...so they were put 

out of business by not being able to offer the same level of pricing. 

On the Internet, this is even more likely to happen. Large corporations go 

online with no intention of earning a profit for years...so they are quite 

willing to under price you and put you out of business completely. 

Unique Web Position #2   Higher Quality

You can focus on developing a high quality product and market to a more 

exclusive market. For example, Mercedes has no intention of pricing 

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