Everything I ve just said comes down to one statement. Be real.  

Even if you didn t write the content for the issue you re publishing, there 

should still be something of you in it. Tell them why you picked the article 

you re publishing and how it brings up a specific thought or story in your 

mind. Be yourself. 

Like you or hate you...they ll respond. They ll cheer, they ll buy, or they ll 

unsubscribe. If you re just run of the mill ho hum with no personality, then 

they just won t pay attention. And you ll feel that at the bank. 

Cultivation Aspect #3   Offers

Every email you should send out should have opportunities for you to make 

money in it. So that becomes the #3 thing that s in every issue you 

publish...the offer. 

Don t ever send out an issue of a newsletter without a way to profit from it. 

Sure, you may not be selling a package with a combined value of $1,500 for 

a discount price of ONLY $200 everyday, but you should be offering 

something. Spend a couple of paragraphs selling one of your products, a 

joint venture partner s product, or an affiliate product.  

It also doesn t always have to be a hard sell. You could just mention a few 

products in the course of your article or in your "editorial" beginning 

section. Tell customers what products you re using or what you just 

discovered. Then link to it.  

The first link in my newsletter usually averages between 1,200 and 2,000 

unique visitors. That many people click on and visit whatever link I 

"mention" at the top of the newsletter. And each issue averages between 

$1,000 and $5,000 depending on how much they like the offer being shown 

there.  

I used to follow the advice of just giving content and personality, and 

avoiding making offers all the time. People have said that increases 

response. I ve tried it...and all it did was decrease my income. I make offers 

in every issue now...and people buy. I make big offers and they buy.  

Some people get mad and remove themselves from my list. That s OK. My 

list isn t there for their enjoyment. It s there to make money. 

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