Most people who are wondering about if they're sending too many emails to 

their list simply aren't sending enough.  You should send out an email as 

often as you have something valuable to say.   

If you have a free tip you want to give them, email them.  If you have a 

special offer on a benefit rich product, email them.  If there is an update you 

want to send out, go for it. 

You could potentially email them everyday if you have something important 

to say that often.  The most common email contact frequency is once per 

week, but you can definitely do it much more often than that. 

The key to earning big money from your opt in email list is cultivating your 

list.  Having a list of subscribers is one thing.  Earning a lot of money from it 

is another.   

Cultivating your list is made up of three parts. 

Cultivation Aspect #1   Content

Give your list good content. Give them good information and actually try to 

help them reach their goals. This content could be made up of your articles 

or the articles of others. Either way, it needs to be laser focused on helping 

them achieve whatever you re promising them.  

My newsletter has a main article in every issue and it also includes a search 

engine question and answer section. Both of these are there to deliver the 

content aspect of the newsletter. If you re not giving them enough content to 

keep them reading, then they ll never see the ads you send. 

Cultivation Aspect #2   Personality

Good content isn t enough. The library has good content, but not enough 

people use it. The other thing you have to do is show a strong personality. If 

you re funny, be funny. If you re mad, then let them know how mad you are. 

If you re excited because it s your wife s birthday, tell them.  

Tell them who you are, how you live, and why they should listen to you. Let 

them know your opinions on current events. Hold a birthday special once in 

a while. Tell them how your kids are doing in school. In my case I talk about 

the cow I see or what my Golden retriever is doing.  

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