Internet Profit Building Method #3 

Build an Opt In Email List 

I mentioned this in Method #1, but it is absolutely vital to your Internet 

business.  Ask any top marketer or webmaster what their most valuable asset 

is.  It wouldn't be their products.  It wouldn't be their location.  It wouldn't 

be their employees.   

The most valuable asset to any business is their customer list.  The most 

valuable asset to any Internet business is their email list. 

Your email list is your Internet business.   

If you don't have an email list, then you don't have an Internet business. 

Let me repeat that sentence.  If you don't have an email list, then you don't 

have an Internet business. 

It should be one of your primary goals.  If your web site is focused on selling 

a lead product, then you should also be using a pop up on exit to capture 

email addresses for those who don't buy.   

If they leave your site without buying your product, they're offered a freebie 

for giving you their email address and name.  Obviously, if they buy your 

product, you have their email address. 

So you're building at least two lists of people.  You're building a list of 

customers (everyone who has purchased from you).  You're also building a 

list of prospects (everyone who has given you permission to email them). 

If you're a more advanced business, you should even have further 

separations for your lists (such as a list of people who have purchased each 

individual product).  Advanced shopping cart systems allow you to do this 

now and then email your list of customers for any individual product any 

time you want. 

Once you've start building your opt in email lists (opt in means the person 

specifically gave you permission to email them), then you need to be 

aggressive at marketing to them. 

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