The best person on the planet to write the words for your web site is YOU. 

You may say,  I'm not a writer.   My response is GOOD.  Then you're 

qualified (or can become qualified quickly).  Creating words for your web 

site is all about being personal and simply following a simple common sense 

conversation.   

You grab the visitor's attention, tell them the benefits of your offer, show 

them how other people have liked it, and make it risk free to try out.  If you 

were to sit down and tell me why I should buy your product, that would be 

90% of your web site copy right there. 

Hint: Top copywriters (who earn $15,000 or more per ad + royalties) will 

often interview the best sales person at a company and a word for word 

transcript of that salesperson's pitch becomes the rough draft for their web 

site piece. 

I can't cover all the principles of ad writing in this report (we have our 

copywriting course for that), but I want to cover the most common mistakes 

right here. 

When I do a web site review for someone (for $250) or an hour long phone 

consultation (for $1,000), these are often the very same mistakes I find on 

their web pages.  So save yourself some cash and fix these now  

Direct Response Mistake #1   No Headline 

I've seen,  Welcome to My Web Page,  so many times that the very sight of 

it makes me sick.  Most web sites (over 80%) don't have any clearly visible 

headline, not to mention a good one.   

The very first thing someone should see when they visit your web site is 

NOT your graphics.  It's NOT a flash presentation.  It's a headline.  Your 

headline should be at the very top of the page and it should be in a larger 

font than the rest of the web site.  In most cases it should be in a different 

color than the rest of the text. 

Sidenote:

 Your main text color should be black on a white background.  

You can have other colors on your site, but the background behind the text 

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